Digital Marketing & Client Engagement Specialist (Job ID: ADKMIC1)
InsideOutVAS · Colombia
We’re Hiring: Digital Marketing & Client Engagement Specialist IMPORTANT - Watch this quick Loom video on how to get hired: C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT. PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH Job Information: • Job Title: Digital Marketing & Client Engagement Specialist • Job ID: ADKMIC1 • Industry: Construction & Remodeling • Location: LATAM Preferred • Job Status: Part Time to transition to Full Time (20 hours) • Work Schedule: Monday to Friday, within 9:00 AM to 6:00 PM EST • Compensation: $8 - $10 per hour • Target Start Date: ASAP Role Overview: About the Client: Our client is a growing construction and remodeling company specializing in high-quality residential home builds, renovations, and commercial projects. Driven by a vision for long-term growth and operational excellence, we leverage industry-leading software—including GoHighLevel, ProLine, and EagleView—to streamline our processes and deliver an exceptional client experience. We foster a collaborative, fast-paced environment and work alongside a diverse network of skilled field subcontractors, remote professionals, and local partners. As we expand our residential footprint and scale into commercial construction, we are seeking proactive, growth-minded talent to join our team and help drive our systems forward. About the Role: The client is seeking a proactive, creative, and action-oriented Marketing & Client Engagement Specialist to drive our marketing initiatives and take charge of initial lead engagement. You will manage external marketing agencies, oversee creative ad content (social media/video), drive direct lead outreach (calls, texts, emails), and nurture relationships with past clients to generate referrals. The ideal candidate possesses strong initiative ("spunk"), creative problem-solving skills, and a baseline understanding or strong interest in the construction and home remodeling industry. Key Responsibilities: • 1. Marketing Oversight & Creative Direction • Agency & Asset Review: Manage external advertising agencies/vendors to ensure marketing materials, video ads, and campaign copy align with company standards prior to public launch. • Social Media & Ad Campaigns: Help plan, post, and track creative advertising campaigns across Facebook and other relevant social media platforms to attract residential leads (roofing, siding, and general contracting). • Out-of-the-Box Lead Generation: Brainstorm and execute unconventional or creative digital and local marketing ideas to increase brand visibility. • 2. Lead Management & Direct Outreach • Immediate Response: Rapidly follow up with incoming marketing leads via phone calls, SMS/texts, video chats, and emails to qualify potential clients before they reach out to competitors. • Outbound Calling: Proactively call prospective clients and conduct check-ins with past clients to nurture relationships, request reviews, and generate referral business. • Database & Pipeline Hygiene: Organize lead data, keep track of client communication logs, and coordinate with technical team members managing CRM software (GoHighLevel/HousePro). • 3. Cross-Functional Collaboration • Collaborate closely with the Owner, Local Administrative Assistant, and Tech/CRM Specialist to align marketing efforts with overall business capacity and general contractor operations. Qualifications & Skills: • Experience: 2+ years of experience in digital marketing oversight, social media ad management, or sales development/outbound lead response. • Industry Interest: Strong interest or prior background in residential construction, roofing, siding, or general contracting. • Communication: Exceptional verbal and written English communication skills. You must be comfortable and confident making outbound phone calls and sending text/video messages to prospects. • Tech Savviness: Familiarity with social media ad management platforms. Experience or basic familiarity with CRM tools like GoHighLevel or HousePro is a strong plus, though deep technical setup is handled separately. • Mindset: Proactive, resourceful, self-motivated, and comfortable taking initiative in a fast-paced environment. • Portfolio: Ability to show examples or a portfolio of past marketing work/campaigns. Internal Tech Stack: • GoHighLevel • EagleView • Proline • HouzzPro Submit your application today and take the first step toward your next great opportunity!Originally posted on Himalayas