Pinterest Growth Strategist — Ecommerce & Beauty | Remote
Toptal · Anywhere in the World
Headquarters: Remote URL: About the Role We're looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn't a "post and hope" role — you'll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that. What You'll Do • Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales • Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion • Write SEO-optimized titles and descriptions for pins to maximize search visibility • Research high-performing keywords and current trends to inform content and pinning strategy • Publish pins consistently on a daily basis to sustain growth momentum • Organize and optimize Pinterest boards for better visibility and audience targeting • Drive targeted, high-intent traffic to the website through strategic pinning • Monitor analytics closely and continuously refine strategy based on performance data • Follow Pinterest best practices to avoid spam and maintain platform compliance What You Bring • Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results • Ability to create compelling visual content and write SEO-friendly descriptions • Strong knowledge of Pinterest trends, keyword research, and analytics tools • A strategic, growth-oriented mindset — comfortable setting goals and iterating based on data, not just executing a content calendar Nice to Have • Experience in beauty, hair, fashion, or related industries Why This Role • Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume • Full strategic ownership: Own keyword research, content strategy, and optimization end to end • Data-driven iteration: Real opportunity to test, measure, and refine what actually drives conversions • Niche relevance: Beauty/hair ecommerce is a strong fit for Pinterest's visually-driven, high-intent audience How to Apply Ready to turn Pinterest into a real growth engine for an ecommerce brand? Apply through Toptal here: To apply: